Media Monitoring? This is the way the government agency ‘eavesdropping’

NOLIMIT – Have you ever thought that government agencies are also monitoring social media and news portals every day? Not just to know who is viral, but for reasons that are far more serious, namely crisis and public services.

Yes, now many government agencies are starting to realize the importance of monitoring media. Why? Because today, the crisis can come from one tweet. And public services can be determined from netizens’ comments.

So, don’t wait for the crisis to enlarge. The good detection of earlier with indsight, media analysis tools and public sentiments that have been used by many government institutions.

Crisis can emerge from trending topic

For example there are residents who protest on social media because PAM water in their area dies for days. Initially one was only one post, then struck by many accounts. In a matter of hours, you can enter online media and become a big news.

You don’t need to worry because of the indsight ceiling you can immediately capture the surge in issues like this, complete with topics, keywords, and media that preach it.

Well, this is where the importance of monitoring media. With this tool, the government can detect the potential for the communication crisis, before becoming a hot vola. They can see the keywords that often appear, emotions in comments, and who is the influencer that is raising the issue.

Some local governments even have their own dashboard to monitor public opinion in real-time. One of them is with indsight or nolimite dashboard, you can see who is talking about, and when, in one display that is easy to understand.

Monitoring and fast response, key to reduce the crisis in the media

Time is everything in a crisis. With media monitoring, agencies can immediately activate the communication team or even immediately drop the team to the field.

No need to wait for an official report from subordinates, because the voices of residents have appeared first on social media. Use notifications and alert from indsight to immediately know when the issue starts to trending and requires action.

For example when floods occur in several areas of Jakarta, many agencies that immediately spread flood points, evacuation, to call centers are all based on data from media monitoring.

Not only to make a crisis, but also a public service

Interestingly, media monitoring is not only useful during an emergency situation. Even in normal conditions, this tool can help the government improve public services. Because indsight can detect trends such as complaints of services to suggestions from people who are often missed.

For example, when many complaints about service or service queues are less than optimal, the data can be collected from netizens’ comments. From there, the government can evaluate and find solutions, even before there is a demonstration or official report.

All of this can be done faster with data -based insight from indsight products, complete with periodic reports that can be directly used for evaluation.

In essence, by monitoring digital media, the government can know directly from the public they think, feel, and expect. Indsight unites all the data in one dashboard **, so you no longer need to look for manuals one by one.

INDSIGHT from NOLIMIT: Media Monitoring Solutions for Government Agencies

All of the above benefits you can get here products from NoMimit which are specifically designed for media monitoring and public opinion analysis quickly and accurately.

With indsight, agencies can:

Detect the issue and crisis from an early age
Analyze public sentiment on policies
See trending topics that are relevant to the agency
Identifying influencers or accounts affecting public discussions
Measure the effectiveness of communication and government campaigns

Interested in trying? Get demonstrations and consulting your agency monitoring needs now.

Time for your agency to be more proactive and responsive to media monitoring

Don’t wait for a big crisis to act. Monitoring of public opinion is the first step to build trust.

Want to know what Insight like that can be obtained from netizens’ conversations? Want to know how the ministries and other regional governments have used social media data?

Try indsight from NoMimit now. Prove how data can help your agency more responsive, trusted, and ready to face digital challenges.