Hot! Swatch x Audemars Piguet Titled Royal Pop, Will It Be as Hype as MoonSwatch?
The world of horology has just been shocked by mocker which was released by the official Instagram account Swatch about the Audemars Piguet (AP) Royal Oak collaboration which will be available on May 16 2026. The words “Royal” and “Pop” appear in the typeface always used by Audemars Piguet in back cover Royal Oak. Will this surprise be sensational promotion as well as Moon Watch?
Collaboration of Swatch and Other Watchmaker Brands
Before discussing the Swatch x Audemars Piguet collaboration entitled Royal Pop, it’s good for us to remind you about Swatch’s collaboration with luxury watch maker others, for example Omega, to the creation of the MoonSwatch in 2022. The presence of this Collaboration watch was quite successful on the market and succeeded in attracting the attention of horology lovers. BioCeramic version of chronograph This iconic space travel-themed luxury is truly sensational.
The Swatch sold more than one million units in its first year, making the MoonSwatch a rare horological object that made its way into popular culture. Since then, Swatch has continued to pursue this success. In the last four years, Swatch has released so many variations of the MoonSwatch that it has effectively rendered the collaboration irrelevant.
Brand it also collaborates with member Other Swatch Groups, such as Blancpain, for a BioCeramic version of the legendary Fifty Fathoms diving watch in 2023. The Scuba Fifty Fathoms has its fans, but unfortunately it has failed to generate enthusiasm anywhere near the success of the MoonSwatch. Now, it seems Swatch has found a way to surpass MoonSwatch’s success. And this only becomes possible if we look for luxury watches outside the Swatch Group, for example like Audemars Piguet.
Swatch x Audemars Piguet collaboration
A short video released by Swatch some time ago is a clue by showing the word “Royal,” accompanied by the sound “clack“. Color background then changes from green to blue, and “Royal” is replaced by the word “Pop” and the sound “clack” second. The world of horology is in an uproar because “Royal” is usually written with fonts which is used by the Audemars Piguet Royal Oak model. So does “Pop,” whose first “P” and “o” overlap like the “O” and “a” in Royal Oak’s stylized logo. This is also confirmation that Swatch will release the Royal Oak collaboration on May 16.
Many have speculated about Swatch’s collaboration with one of the Holy Trinity in the watch industry, namely Audemars Piguet. Some think that Royal Pop has greater potential than MoonSwatch. Moreover, Audemars Piguet is one of them brand who has established close relationships in the world of hip hop and street clothes for over two decades through collaborations with Travis Scott, Jay-Z, Kaws, 1017 ALYX 9SM, and more.
Regardless of whether the Swatch x Audemars Piguet collaboration watch can surpass the MoonSwatch or not, the appearance of the watch will play a big role in its popularity. So what can we expect from Swatch Royal Oak? It seems pretty clear that this isn’t just an AP version of the MoonSwatch as hints from a short video released by Swatch hint that this is a completely different type of watch.
Then there is the “Pop” part of the equation which refers to more than just pop art, specifically Pop Swatch, a line of modular watches originally launched by Swatch in the 1990s and relaunched in 2022. Pop Swatch has plastic watch head that can be “detached” from tiehis to clamp onto tie another or into a container to be charged as pocket watch or necklace.
From the many pictures from fans, you can predict that Royal Pop will feature case Royal Oak’s signature octagonal and will be powered by System 51 automatic movement. Apparently, this watch will also be equipped strap or straps. However, there are still some things that are uncertain, such as whether there will be elements that can be worn on the wrist or not. Some people think that Swatch will provide tie because most people prefer to wear watches on their wrists.
The next question is whether the collaboration between Swatch x Audemars Piguet will repeat the success of MoonSwatch, or even exceed it? Let’s just wait and see what the visuals of the Swatch x Audemars Piguet Royal Pop watch will be like which will be released on May 16 2026. Before that, you can also take a peek at the collection Moon Watch by visiting website/application JAMTANGAN.COM.
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