Exclusive Interview Jamtangan.com with Orient Watch Japan: Discuss New Release to New Orient Technology!

This year, brand watch Orient Celebrating the 75th birthday. At the same time, the Japanese Orient collaborated with a new distributor partner specifically for the Indonesian market, namely the Time Concept. Through the Time Concept, the team Jamtangan.comNamely Felix and Han, had the opportunity to conduct an exclusive interview with two Japanese Orient Watch representatives who came to Indonesia, namely Hata Yusuke (Chief of Wearable Product Sales and Marketing for Overseas Market) and Lee Junhoe (Sales Representative, Asia & Middle East Region). This interview took place at the Time Concept headquarters, West Jakarta on April 23, 2025. Check out the exclusive interview summary article below!

Can you tell you about the watch you wear today?

Hata Yusuke: I use (Orient) Bambino. This is one of the most successful models among Orient Bambino watches.

Lee Junhoe: If I’m a little similar, but I use (Orient) Bambino 38 mm with stem index. This is one of my favorites among the Bambino series.

What is the purpose of your visit to Indonesia?

Lee Junhoe: So, our main reason here is that we will launch Orient in Indonesia. So we want to see how the opinions of Indonesian consumer and the watch industry in Indonesia “

Hata Yusuke: This year is very special, because Orient celebrates its 75th birthday. Therefore we want to find serious opportunities to improve brand awareness.

Have you tried traditional Indonesian food. What is your favorite food?

Hata Yusuke: Yes, my favorite food is fried noodles.

Lee Junhoe: A lot of food that we tasted. However, yes, I really like fried noodles and some dishes seafood. Very tasty.

How long will you stay here?

Hata Yusuke: We will stay for three nights. Tomorrow we return to Japan. Actually we want to stay longer.

Have you met many Watch Enthusiast in Jakarta during this visit?

Hata Yusuke: Good question. Yes, we met a lot Fans of watching and watches fans. They are very Details and know a lot about various brand Clock, not only Orient. We really enjoyed the meeting.

What is the role of digital marketing and e-commerce in the marketing strategy of Orient Watches?

Lee Junhoe: E-commerce and Digital marketing clearly has an important role to reach potential customers and improve brand awareness to the potential market. However, we realize that the best marketing is to make quality products. So, when customers use Orient Watches, they can feel how good the watch is made. In Digital marketing Of course we are involved in it, but we focus on the authenticity and skills in making the watch itself, while utilizing digital marketing to expand market reach.

Will Orient introduce new models or more develop new versions of best-selling models such as Bambino and Mako?

Lee Junhoe: Bambino and Mako lines are very preferred, we will continue to continue their development while maintaining quality and skill with new designs and colors. In addition, we also plan to introduce something completely new in the near future. So, just look forward to the things we are planning in the future.

What is the Orient strategy in collaborating tradition and modernity in the design of Orient Watches?

Lee Junhoe: Orient maintains our classic DNA. In our opinion, it is a very good asset. However, we are still trying to open and try to release some products that reflect the latest trends. For example, the 38 mm bambino model that I wore and the 40 mm mako that you wore, is a product that reflects the latest trends with sizes case smaller and varied variations of dial colors. Especially for Mako 40, I think it is a model that reflects the DNA of Mako and Classic Orient while following the latest trends. And, yes, we also always look for the midpoint between maintaining classic orient DNA and following market trends. We want to continue to grow and consider what our customers need in the future.

Are there new technical innovations from Orient in the future?

Hata Yusuke: Good question. We are currently developing decorations Dial new for Orient Star using technology Inkjet From Epson which is very unique. This is the process of printing with metal nanoparticles From Dial. This is the first in the world. So, we can create Dial Which Details and give finishing high quality on Dial.

Lee Junhoe: Yes, this is the first in the world and we already have a patent. Simply put, we sprayed Nano metal small on the surface Dial so as to create a thin layer. We bring this technology from Epson printing technology technology. This makes the beauty of Dial can be seen from various sides and looks clearer. What I can guarantee is that this will look very beautiful. If you have time, we strongly recommend seeing it directly in our store

Will Orient make exclusive watches for the Indonesian market?

Hata Yusuke: Indonesia is a market that continues to grow and offers promising space for Orient. If a significant request appears, we will consider presenting special products for fans in Indonesia.

Is it possible from Orient Star?

Hata Yusuke: Yes, could be. 2026 is the 75th Anniversary of Orient Star and we plan to release something special for Orient Star. However, it is not exclusive for the Indonesian market.

Is there a message for Fans of Orient Watches in Indonesia?

Hata Yusuke: This year is the 75th anniversary of Orient, and this May, we will re-launch Orient in Indonesia with a new partner. So, we certainly see a bright future in the Indonesian market. So, we hope you are waiting for the arrival of Orient and Orient Star watches in watch shops.

With the end of this conversation, the team Jamtangan.com Doing a photo session with Hata & Lee. You can check the complete video Exclusive interview This and other videos, where we invite Hata and Lee to play “This or that?” in channel Youtube Jamtangan.com This.

We hope that this interview with Orient Watch Japan can benefit the readers, especially the readers Fans of watching Orient and Orient Star fans in Indonesia. Through this interview, we see the enthusiasm of Orient Watch in expanding the market in Indonesia with a new official distributor, namely Time Concept, to create a brighter future for the world of Indonesian watches. You can check the watch collection Orient And Orient Star From Jamtangan.com.