Viral phenomenon of the “Stecu Stecu” trend to efforts to enter KBBI

Zoling – In recent months, the term “Stecu Stecu” trend has become a hot topic in cyberspace. This trend starts from a viral song in Tiktok and Instagram, then developed into a symbol of a relaxed lifestyle of the younger generation, even proposed to enter the Big Indonesian Dictionary (KBBI).

What is “Stecu Stecu”?

“Stecu” is an abbreviation of “ignorant settings,” which refers to indifferent attitude but still confident. This term is often used to express a relaxed lifestyle and not too confusing social pressure.

Its popularity has exploded since March 2025, along with the viral song called Stecu Stecu by young musician from North Maluku, Faris Adam.

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Growth on the trend of “Stecu Stecu” on social media

Based on data from Tiktok Analytics and Socialblade, the hashtag #Stecustecu shows an average growth of 15% per week since March 2025. The majority of users (65%) come from generation Z (aged 16-24 years).

Not only in Indonesia, this trend also spreads to Southeast Asia such as Malaysia, the Philippines and Thailand, with an engagement level of 30% higher than other entertainment content in Tiktok.

Factors causing viral “stecu stecu”

This trend becomes viral thanks to a combination of strong elements. The simple movements and lyrics make it easy to imitate and fun to follow.

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Extensive participation from the community, including various creative versions of creators, helped accelerate its spread. Support from celebrities and influencers also gives a big boost to the popularity of this trend.

In addition, the song that carries a relaxed and confident theme is very resonant with the positive spirit of young people today.

Positive values ​​in the song: the theme of relaxed and full of confidence in harmony with the spirit of young people today.

Towards KBBI: Is “Stecu Stecu” worthy of being officially recognized?

The urge to include the term “Stecu Stecu” into the KBBI sticking out because of its widespread and consistent use in the digital domain and daily conversation. According to the initial study of the Language Development and Development Agency, this term meets several important criteria:

• High use frequency: Has been used in millions of social media uploads.
• Consistent meaning: Interpreted as an expression of excitement and indifferent but positive lifestyle.
• Broad social influence: Become part of oral language in various regions.

However, the entry of the term into KBBI requires a strict verification process. Not all viral words automatically pass the selection.

Sentiment changes to the “Stecu Stecu” trend

According to data from the platform INDSIGHT DIGITAL ANALYSISthere was a significant decline in conversations related to this trend:

• Total conversation: down 12.903% to 17,300 discussions.
• Number of active users: down 28,616% to 3,900 users.
• Positive sentiment: down 26.331%, only 2,300 conversations left.
• Negative sentiment: an increase of 100% sharp to 6,800 conversation.

This shift shows the boredom or the emergence of criticism of the “Stecu Stecu” trend, although there are still quite a lot of people who maintain the use of this term in a creative context.

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The “Stecu Stecu” train is clear evidence of how digital phenomena can affect the development of popular language and culture. Although its popularity begins to decline, its broad digital traces remain relevant as a case study of virality and linguistic dynamics.

Will “Stecu Stecu” really enter KBBI? Time and study of linguists will answer it.

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